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links for 2010-07-08

  • This is an updated version of our previous post on Facebook groups vs pages. Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use? After writing a complete guide to Facebook Pages, we thought it would be useful to highlight the core differences between Facebook Pages and Facebook Groups. If you had any lingering questions, this guide should completely clear things up for you! What Are Facebook Groups? If you don’t know what Facebook groups are, there’s a good chance you haven’t spent more than an hour on Facebook. However if you are a rare exception, we thought it would be useful to explain groups. According to Facebook, groups are “for members of groups to connect, share and even collaborate on a given topic or idea”. While the company continues to make a distinction between groups and Facebook Pages, we see these products eventually merging over time.
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    links for 2010-01-16

  • First-Person Tetris
  • No matter what topic, you should always be focused on where your pages will be placed. When creating a page, the first thing to check is where it will rank once it hits the search engines. The following 6 steps will show you how: 1 – Make a list of all possible keywords Brain storm lists of all possible keywords that may be relevant to your business. Try to figure out what possible searches someone would be typing into a search engine and would like to find your content at the other end. You're not trying any sort of linkbait here. What the goal is here is to picture someone saying "I was searching for XYZ and I came across the perfect site." This is the time to get far out and come up with words and phrases that your competition may have not. It is true that the more out there you go the less search traffic there will be but, the less traffic, the less competition for these keywords. If your just starting out, there is a good chance that you don't command the authority to rank for
  • Every semester I agonize over how to help my students learn to write more meaningful, interesting papers. Not just in my class, but altogether. Writing well is a key skill in today’s information-heavy society, and above all else my job is to help prepare students to become active participants in the society we live in. Writing well is about far more than proper grammar and spelling. In fact, good writing often violates the rules of good grammar, sometimes violently. It is also about more than simply developing a good style. Hemingway and Proust have very different styles, but both were good writers. One piece of advice often given to students is to write conversationally, and while that can be helpful – particularly for students (and others) who feel that good writing means using a lot of big words and complex sentences – not all good writing is conversational. Malcolm Gladwell’s writing is very conversational, and is quite effective for it; on the other hand, David Mamet’s writing i
  • No Windows geek or PC support pro should be without these must-have utilities
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