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links for 2010-11-22

  • I've had this issue as long as I can remember – Adwords and Google accounts collide. If you are an intense user of both, you know what I'm talking about. It is a great mystery why Google invests so much money in developing magnificent products that generate 0 revenue, and the one product that brings in all of its revenue – adWords – remains a step child. It is the only product that works really badly with the whole Google single-signon system. To take just one small example – the password strength requirement is different in AdWords. AdWords requires a stronger password, so if you attempt to sign up for a new Adwords account, your good ol' password from your Google account may not be strong enough. Anyways, that's enough whining for one post. The reason I'm writing it is to explain how I finally got all my logins lined up without getting thrown from one account to another unexpectedly or getting logged out in the middle of writing an email.
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    links for 2010-07-21

  • The Misconception: Your opinions are the result of years of rational, objective analysis. The Truth: Your opinions are the result of years of paying attention to information which confirmed what you believed while ignoring information which challenged your preconceived notions.
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    links for 2010-07-08

  • This is an updated version of our previous post on Facebook groups vs pages. Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use? After writing a complete guide to Facebook Pages, we thought it would be useful to highlight the core differences between Facebook Pages and Facebook Groups. If you had any lingering questions, this guide should completely clear things up for you! What Are Facebook Groups? If you don’t know what Facebook groups are, there’s a good chance you haven’t spent more than an hour on Facebook. However if you are a rare exception, we thought it would be useful to explain groups. According to Facebook, groups are “for members of groups to connect, share and even collaborate on a given topic or idea”. While the company continues to make a distinction between groups and Facebook Pages, we see these products eventually merging over time.
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