links for 2010-11-30

  • Three day work week! Woohoo! Now, what are you going to do with all of that free time? Sure, you’ll probably get in the regular Turkey/Shopping/Football Thanksgiving activities, but here’s a few more ideas from The Loud Few if you are in St. Louis over the holiday.
  • After your Google Apps accounts are converted, your users will have access to most Google products. Previously, many Google products — such as Blogger, Reader, and Picasa Web Albums — were available only in personal (consumer) Google Accounts. See the list below for which Google products are accessible to users for use with accounts on your domain. Note that this list is subject to change without notice, and that not all products are available in all areas.
  • Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Let us know how your brand uses social media for B2B marketing in the comments below.
  • At noon on November 13, 2010 unsuspecting shoppers got a surprise while enjoying their lunch. A flash mob singing the Hallelujah Chorus!
  • Irvin Kershner, director of the best Star Wars film, has died at 87 in LA. Kershner also directed such genre hits as the Bond flick Never Say Never Again and Robocop 2, and the cult favorite TV series Seaquest DSV.
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