Throughout my career in interactive marketing, I have maintained a Search Engine Optimization (SEO) checklist for my own use. I have updated the best practice guidelines for each item on the list along the way. It's by no means comprehensive, but I still find it extremely helpful as I approach any new project. I thought I'd share it with you and see what you might add to this list to help make it more useful. As with any check list, it needs to be broad enough to fit most websites, but most high-level SEO guidelines generally are that broad. The other thing to keep in mind with SEO is that the formulas are not definite. Google does not publish the exact formula for title tag length or keyword frequency/density, but throughout years of SEO expert analysis and commentary, these general best practices have come to light and tend to drive top 10 results for medium to long-tail keywords for any business with a relatively "search engine friendly" site. I will tell you that the last few
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