Your website may be top notch but what's the use of an online presence if no one can find it? In this quick start guide to search engine optimization we'll review an assortment of tactics to increase your page ranking.
This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.
Are you familar with happy talk? If you're not sure whether something is happy talk, there's one sure-fire test: if you listen very closely while you're reading it, you can actually hear a tiny voice in the back of your head saying "Blah blah blah blah blah…." A lot of happy talk is the kind of self-congratulatory promotional writing that you find in badly written brochures. Unlike good promotional copy, it conveys no useful information, and focuses on saying how great we are, as opposed to delineating what makes us great.
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It's 9:30am and you've just started a pitch for a new SEO client. They're the curious type – wanting to know how search engines rank pages, why the changes you'll recommend will make an impact, where you learned to do SEO, and who you can list as good examples of your work. As you dive deeper into the requirements for the project, you arrive at the link building section. The client wants to know why link building matters so much. You pull up a chart of Search Engine Ranking Factors, noting the large role that links play in the ordering algorithms. They're mollified, but have one last question: How does Google decide how much a particular link helps my rankings? That's where this blog post comes in handy. Below, you'll find a list of many of the most important factors the engines consider when judging the value of a link. Before we start, there's one quick concept that's critical to grasp: