If you’re one of the countless small business owners who have jumped on the Twitter bandwagon, we have two things to say to you: congratulations and beware. Even big companies, like MacDonald’s, get flamed for their Twitter missteps, reminding us all that social media can be a free for all where good intentions sometimes go terribly wrong. It’s tough to navigate this world when so much is out of your control, but there are elements of your social media strategy that you can and must manage. I recently spoke to Ryan Holmes, the CEO of Vancouver-based HootSuite, a popular social media dashboard for groups, who offered five tips for tweeting entrepreneurs.
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Comprehensive analysis of the Twitter user experience in the iTunes App Store showed very plainly that people were looking for an app from Twitter—we didn't have one so they generally got confused and gave up. Obviously, we saw room for improvement. Starting today, Twitter for iPhone and iPod touch is available for free on the iTunes App Store. Loren, Leland, and the rest of the Mobile team have artfully crafted an application that takes the Twitter experience to a whole new level of awesomeness. We hope you'll love it like we do. Something worth noting is that you don't need a Twitter account to enjoy this application. Browsing trends, reading Top Tweets, finding popular users, and checking out public tweets geographically nearby are all possible immediately upon download. Discovery and consumption of interesting, relevant information is a central focus. However, quick and easy signup exists within the application so new users won't need to visit our web site to create an account.
Earlier this year we launched a Google Voice HTML5 web app for iPhone users. Today we’re taking the Google Voice experience on the iPhone to a whole new level with the launch of the official Google Voice for iPhone app. With this native app, you’ll continue to have access to all the major Google Voice features on your iPhone, like: Cheap rates for international calls Free text messaging to U.S. numbers Voicemail transcription Display your Google Voice number as caller ID when making calls In addition to these benefits, the app provides some features that make using Google Voice on your iPhone a much better experience: With push notifications, the app will alert you instantly when you receive a new voicemail or text message Most of your calls will be placed via Direct Access Numbers, making them connect just as quickly as regular phone calls