Account executive Darcy Knapp, of Network Solutions in New York, agrees: “Social networking sites are a terrific medium to reach new, existing and previously lost clients,” and they will become even more important as the Web becomes the primary source of information.
“IN RECENT years, consumers have become used to feasting on online freebies of all sorts: news, share quotes, music, e-mail and even speedy internet access. These days, however, dotcoms are not making news with yet more free offerings, but with lay-offs—and with announcements that they are to start charging for their services.” These words appeared in The Economist in April 2001, but they’re just as applicable today. During the dotcom boom, the idea got about that there could be such a thing as a free lunch, or at least free internet services. Firms sprang up to offer content and services online, in the hope that they would eventually be able to “monetise” the resulting millions of “eyeballs” by selling advertising. Things did not work out that way, though, and the result was the dotcom crash. Companies tried other business models, such as charging customers for access, but very few succeeded in getting people to pay up.
Maurice Sendak’s classic book Where the Wild Things Are comes to the big screen in an adventure tale for every generation.