As an early childhood educator, I had grand ideas about what I would do with my children to help prepare them for kindergarten. Then, reality (and the dishes, and the laundry, and the cooking and cleaning) shifted my focus from quality learning experiences to survival! As I searched for something that could help me in my quest to provide simple, enjoyable educational activities for my young daughters, I was disappointed to find no more than workbooks, flashcards and video games. Beyond just finding the time, early childhood education is changing. Parents and educators alike are struggling with the pressure of getting kids ready for school without losing the joy of a fun, playful childhood. That's where we come in. Committed to “Making Learning a Joyful Journey” for young children and those who help build a foundation for their educational success, our products provide the solution.