Over the last 3 years I created 2 blogs, my first (Pronet Advertising) is on marketing and my second (Quick Sprout) is on business. Although both of my blogs do well, I made my share of mistakes. I am not a big believer in regrets and I have learned a lot over the last 3 years, but if I started all over again, I would do things very differently.
Don’t blog about news
Within your industry there are probably dozens of blogs that write about the news. So why do the same? I know blogging about the news can get you more traffic, but it doesn’t provide your readers with much value.
Pronet Advertising was accepted into Google news a few years ago, this meant that it could appear really high in the Google search results for almost any search term. Due to this, I would analyze Google trends and write on things that were hot. This was a great way to get tons of traffic, but my readers didn’t care to read blog posts that were news related.
Pick a niche
My first blog was about marketing, the pr
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