links for 2010-01-10

  • I am sure Googlers should be enjoying this: hardly can they say a word, there follows a wealth of guessed and speculations. This time Matt Cutts is said to have mentioned that their 200 variables in Google algorithm and already plenty of people started looking for them.

    Anyway, I stumbled across this forum thread and made up my mind to share this discussion at SEJ by providing my own list of variables (the SEO perspective, please note that, like one of my best friends pointed out, this post is not intended as the list of search algorithm variables but rather as the list of SEO parameters) and asking you to contribute.

    Currently there are fewer than 120 130 variables in the list, try to make it 200 🙂

    Update: I created a Google Wave for that: please Tweet or email me to get in there and participate!

    Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic):

  • It is not uncommon for companies to sink large amounts of money into obtaining traffic to their websites in an attempt to increase conversions. Some of their money might go towards search engine optimization and some might go towards pay per click or search engine marketing. Little do they know their problem might not be about getting more traffic. The real problem could be that they have a poor call to action.

    A plain “Click Here” link buried underneath a wall of text is not going to yield very good results. Driving traffic to your website is important, however what good is the traffic if the primary call to action is nearly invisible? Having a well-designed call to action could be all the difference needed to rocket conversions sky high. The design of a call to action can be broken down into 4 simple elements, size, shape, color, and position.
    Design Elements
    Size

    Make your call to action large enough that it stands out on top of everything else on the page. It is your primary focu

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