The Twitterverse is expanding.
Twitter, that microblogging tool that caught on with teens and twentysomethings using it to tell loyal followers what they're doing at any given time — in 140 characters or less — is now becoming part of the business strategy for a wide range of brands, from Skittles to Fairfax County.
As exciting as it may be to hear about what your friends, or total strangers for that matter, ate for breakfast, some companies are realizing that a more effective use of Twitter is to mine it for clients, recruit employees and answer customer service questions.
To that end, some businesses are starting to host Twitter tutorials for employees.
Network Solutions, a Web-hosting and online marketing company based in Herndon, held a brown-bag lunch session last week to teach staffers how to sign up for a Twitter account, how to send messages to individuals and how to search for people who may be talking about the company in messages, or "tweets."
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