Tag Archives: Blogs

Link: The Importance of Content-Type HTML Character Encoding in Email

The Importance of Content-Type HTML Character Encoding in Email There have been many questions raised by our members on how email clients set the Content-Type within their HTML emails. As you may already know, the Content-Type plays a major role … Continue reading

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Link: Branding On Fleek: Maintaining Your Company’s Brand Throughout an ESP Migration – Return Path

Branding On Fleek: Maintaining Your Company’s Brand Throughout an ESP Migration – Return Path If you ask those in the email world what you should do to prepare for an ESP migration, they will most likely rattle off a checklist … Continue reading

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Link: 6 Free Return Path Tools that Will Enhance Your Email Marketing – Return Path

6 Free Return Path Tools that Will Enhance Your Email Marketing – Return Path A few months ago, I wrote about our Free Tools section. Since then, we’ve added even more resources to help you enhance your email marketing efforts. … Continue reading

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Link: Proto-Knowledge: What is wrong with young people today? – A view from the past.

Proto-Knowledge: What is wrong with young people today? – A view from the past. The following quotes illustrate that adults always complained about the behavior of the younger generation – even back in the days of the ancient Greek philosophers…

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Link: Why You Want to Focus on Inbox Placement, Not Email Deliverability – Pinpointe Marketing Blog

Why You Want to Focus on Inbox Placement, Not Email Deliverability – Pinpointe Marketing Blog Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. … Continue reading

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