links for 2011-08-25

  • Hey, Steve. Woot here.

    So we heard about your resignation as Apple's CEO late yesterday and, we've gotta tell you, we're still a little shaken by it. Not that we didn't see it coming, of course. It's mostly because we really didn't have any jokes prepared for it. Rutledge says we're gonna have to take a pay cut for that little oversight. Looks like we’ll all have to buy the really cheap Ramen for a while. Again.

    Look, we know we've had our little differences, Stevie. Sure, we poked fun at you, your products, your company, and your wild, quirky ways A LOT over the years or made mockery of your "Stevenotes" on Twitter. But it was all out of love, buddy. Well, let's say 95% of it was, anyway. So, if you don't mind, we'd like to take a moment to say thanks for all the things you accomplished that turned out pretty cool:

    You convinced the music industry to finally start thinking digitally, allowing millions of us the joy of carrying our music collections on our hips.

  • That doesn't really have the same sort of dramatic impact, does it? Still, that's basically what Darth Vader meant when he was talking to Boba Fett in the bowels of Cloud City. Thankfully, you won't need to go to such extremes if your Han Solo Ice Cubes melt. You just stick them back in the freezer and through the magic of the exothermic process you'll have ice in no time at all.

    But wait, how do you get Han Solo Ice Cubes in the first place? Well, simple enough, you just use one of our Han Solo Ice Cube Trays.

  • This is the 1938 radio broadcast of Orson Welles "War of the Worlds".
  • Keyword research is an all too often under-appreciated aspect of SEO.

    I've written a few keyword research posts here on SEOmoz and that's because I believe it to be the blueprint of any successful SEO campaign.

    Here are some of the more common mistakes that I see people make with their keyword research.

    #1 – You're being Unrealistic

    "It is better to have a bigger slice of a few smaller pies rather than not getting even a slither of a much bigger pie."

    Keyword research appears to be a very straightforward task. You fire up your keyword research tool of choice and find the keywords that relate to your industry with the highest search volumes. Sadly, that's not the way to do it if you want to see real results.

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