Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:
What happens to all those Wavers that think [i]Getting Links = SEO[/i] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to.
The pertinent questions:
Will link building still be very important for rankings in the medium term?
When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster's point of view)?
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Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their campaigns with simple mistakes.
This is a big reason why QR codes still get a bad rap from some folks. QR codes by themselves are fundamentally neither good nor bad, they’re just a means to an end: an offline-to-online delivery mechanism. It’s what’s beyond the code that usually determines whether the experience will delight or disappoint.
A visualization of United States debt
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