links for 2011-07-28

  • While Google may still be warding off businesses from its newly launched social network, Google+, its main rival Facebook is accepting them with arms wide open, as it recently unveiled its latest social media marketing tool, Facebook for Business.

    The new feature isn't so much a platform for businesses to increase exposure and generate some brand recognition. Rather Facebook for Business serves as an educational tool of sorts, providing businesses, namely smaller companies, a wealth of information about how they can create a profile that works seamlessly into their content marketing strategies and can engage customers.

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