I’ve been spending the day listening to the negative feedback about our Tibet Super Bowl commercial, and want to take a crack at explaining why we created this campaign.
We take the causes we highlighted extremely seriously – that’s why we created this campaign in partnership with many hallmark community organizations, for whom we’re raising money at SaveTheMoney.org. Groupon’s roots are in social activism – we actually began as cause-based website called The Point, and we continue to use Groupon to support local causes with our G-Team initiative. In our two short years as a business, we’ve already raised millions of dollars for national charities like Donors Choose and Kiva.
When we think about commercials that offend us, we think of those that glorify antisocial behavior – like the scores of Super Bowl ads that are built around the crass objectification of women. Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously.
There are tons of ways to build links into the home page or blog/article pages of an e-commerce website. But most e-commerce SEOs suffer from the same problem: It's not so easy getting links into categories or product detail pages (PDPs).
The e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Of course, you've already done all of the interlinking from your most linked-to pages into your product and category pages right? So now it's time to take the next step and get external links directly into products and categories.