links for 2011-02-02

  • There are a lot of posts out there attempting to give search engine optimization (SEO) a bad rap. Posts that declare SEO is dead, that it’s a scam or that it’s made up of equal parts black magic and bad intentions. If you read them, these posts typically have one thing in common – they’re written by people who know absolutely nothing about SEO or what goes into properly optimizing a Web site. They may be a DIYer, someone who was recently scammed or worse, a blogger with enough information just to be dangerous. And while I’m sympathetic, sometimes when things aren’t going as planned, you have to ask yourself – is it user error? Often you’ll find that it is.

    If you’ve made the investment into SEO and you’re not seeing a return, here are some possible reasons why.

  • By now, you may have read Danny Sullivan’s recent post: “Google: Bing is Cheating, Copying Our Search Results” and heard Microsoft’s response, “We do not copy Google's results.” However you define copying, the bottom line is, these Bing results came directly from Google.

    I’d like to give you some background and details of our experiments that lead us to understand just how Bing is using Google web search results.

    It all started with tarsorrhaphy. Really. As it happens, tarsorrhaphy is a rare surgical procedure on eyelids. And in the summer of 2010, we were looking at the search results for an unusual misspelled query [torsorophy]. Google returned the correct spelling—tarsorrhaphy—along with results for the corrected query. At that time, Bing had no results for the misspelling. Later in the summer, Bing started returning our first result to their users without offering the spell correction (see screenshots below). This was very strange.

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