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links for 2009-07-16

  • I’ve been reading the latest “Is SEO copywriting dead” debate by Glenn Murray and Brian Clark. Considering that I’ve been talking about SEO copywriting for over 11 years – and I’m considered by some as the pioneer of SEO copywriting – reading the headline “Is SEO copywriting dead” is a little like hearing that your baby is ugly. My first response was not just “No,” but “Hell no.” SEO copywriting is alive and well. But then I got to thinking. You know what? I’m going to agree with them. Maybe, as it’s currently defined, SEO copywriting should be dead. And here’s why. SEO copywriting “techniques” – as they are commonly understood today – represent a bastardized version of copywriting that’s not good for customers, not good for users and serves up pure schlock. I am tired of seeing top-Tweeted posts that say you should “include your keyword at least 15 times in your copy,” or “put all the keywords at the top of the page so the search engines can see them.”
  • This is a world full of stories where YOU are the Storymaker and can choose all sorts of ways to tell your tale. Here you can create your own story, share it with friends and visit the gallery to see what other Storymakers have made.
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