links for 2009-04-13

  • Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.

    To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll Online Marketing Blog has run to-date. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?

  • The pictures on this page are of my home office desktop which, since I first published these pictures, have been causing a lot of chatter on various web forums and blogs.

    The attention my home office has received is quite stunning and way more than I would have expected. Since things have gotten out of control in terms of questions regarding the setup, the hardware, and what on earth I am using all this for, and what kind of electricity bills it results in, I have decided to setup a short FAQ and a comments section where you can read what others had to say, or leave a comment of your own.

  • For decades, advertisers relied on newspapers to post job openings, sell homes, and unload cars because the medium reached a broad audience. But as more people migrated to the Internet, websites like Monster.com, Craigslist, and Cars.com popped up to specifically target those customers. Newspapers were slow to recognize the power of the Internet to erode, then splinter their familiar and almost effortlessly profitable business model. And though they've now built a significant Web presence, newspapers' online ad sales haven't grown nearly fast enough to offset the precipitous drop in print advertising. Nor do online ads command as much money as ads in the paper.
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