links for 2009-03-24

  • Whew! We've finally surfaced, gasping for oxygen, from the deluge of responses to our challenge to Create a sign for us to post around the new Woot building. What year is it now? Does my wife still remember me? Is Brooklyn still in the league? We should explain how we judged this one, because it's a little different. Instead of honoring the very best entries from the whole contest, first we picked the best one in each category that we needed signage for, and then ranked those best-in-category ones to arrive at our final four money-winners. So some of the HMs may actually be better than some of the money-winners, which has never, ever happened before. (No, we didn't really like any of the proximity-card entries, so no winner there.) Now, while we readjust to life outside the Contest 118 bubble, behold your new gods:
  • With customers and prospects searching the Internet for products, services?and conversation?the world of marketing has changed forever. Customers and prospects now own your brand and they are controlling what’s being said about you in the market both online and offline. Are you prepared?

    The Online Media Boot Camp is a full-day, intense, online marketing training conference that will give you the background and tools you will need to learn how to market in this new environment.

  • With customers and prospects searching the Internet for products, services?and conversation?the world of marketing has changed forever. Customers and prospects now own your brand and they are controlling what’s being said about you in the market both online and offline. Are you prepared?

    The Online Media Boot Camp is a full-day, intense, online marketing training conference that will give you the background and tools you will need to learn how to market in this new environment.

  • Old school best practices for writing brand marketing copy have included the omission of terms that may reflect poorly on a company, including the term "cheap" to describe a product or service.

    But is this practical in the world of SEO? In these seemingly dire economic times, search volume for phrases that include the term "cheap" has spiked. In an iMedia article published last May, Craig Macdonald at Covario cited comScore research (from December 2007) indicating the search phrase "cheap airfare" alone is worth about $8 million.

    According to the Google AdWords Keyword Tool, the average monthly search volume for the phrase "cheap insurance" typically amounts to 673,000 queries. Last month, the number of queries for this term rocketed to 2.7 million. Likewise, the average monthly search volume for the phrase "cheap car" is traditionally about 1 million queries. Last month, the volume exceeded 3.3 million.

  • The Oregon Trail
  • Ferguson Christian Church – Local Dashboard results.
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