Link: Why You Want to Focus on Inbox Placement, Not Email Deliverability – Pinpointe Marketing Blog

Why You Want to Focus on Inbox Placement, Not Email Deliverability – Pinpointe Marketing Blog

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the inbox. That’s better, but still troubling.
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