In case you didn’t know, Friday we get our first trailer for Star Wars: The Force Awakens. And there’s already been a lot of talk about it. Lots of speculation, lots of discussion, lots of everything. Most of it has been positive and exciting. Some has been more negative and questioning. Why do we care so much about this trailer? Why is this trailer, out of every trailer, creating such a fuss? Who cares? Well, there is a very good reason for the excitement. Friday’s release of the first trailer for Star Wars: The Force Awakens is a huge deal and I’m going to explain why. Basically, it’s a unique anomaly in modern movie culture. Below, read why The Force Awakens trailer is so special.