Link: Why Social Proof Works in Marketing…and How to Amplify Your Own

Why Social Proof Works in Marketing…and How to Amplify Your Own

Users of social networks are relying on their connections for insights before making a decision to purchase, or not to purchase, a product. Once known as Word of Mouth Marketing, this concept is not a new one but the rise of social networking platforms have amplified it beyond all recognizable boundaries. The real-time nature of the web supercharges the concept of WOMM by introducing epic scaling capabilities and global reach. Where WOMM relied on one-to-one communication, the digital era makes it easier than ever for messages to spread – many-to-many, 24/7. This shift in our communication model brings with it a unique set of rules for brands. And for marketers, it introduces a new marketing category all together. This new marketing category is known as social proof.
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