Link: Type study: Typographic hierarchy « The Typekit Blog

Type study: Typographic hierarchy « The Typekit Blog

Workers of the web are familiar with establishing a hierarchy through markup by using tags like and , but what of the aesthetics of it? On the web, a large chunk of our content is text. This means it’s important to understand how to reinforce this hierarchy typographically. A clear understanding of hierarchy results in more beautiful, meaningful, and communicative designs that better serve their audience.

I’m going to address these concepts with an example that slowly builds complexity by introducing new visual elements. With each step I’ll add a new tool to support the hierarchy. I think you’ll be surprised to learn how much of this behavior is native, and how flexible the solutions can become as more tools are added.

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