Link: Transform Your Customer Experience – Webinar | Persado – Cognitive Content Platform

Transform Your Customer Experience – Webinar | Persado – Cognitive Content Platform

In this recorded webinar, guest Forrester analyst Anjali Lai reveals just how strong the link is between emotion and customer loyalty, the basic rules that govern consumers’ emotional response, and how leading brands engage customers on an emotional level to cultivate loyalty and inspire advocacy.

Lawrence Whittle, Chief Revenue Officer of Persado, discusses how advances in machine learning technology enables brands to identify the primary emotional triggers and generate content that compels an audience to act, driving significantly higher conversions.

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