Link: Tips for a Successful Abandoned Cart Email – Return Path

Tips for a Successful Abandoned Cart Email – Return Path

Typically thought of as one of the most common types of triggered messages, abandoned cart emails allow retailers to quickly follow up with customers after they’ve abandoned an item in their cart and give them the extra push they need to complete the conversion.  Based on data from Salesforce’s 2016 State of Marketing Report, 72 percent of all respondents agree that abandoned cart emails are one of the most effective email marketing tactics.
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