Link: The ultimate guide to colors and formatting for better conversion | Econsultancy

The ultimate guide to colors and formatting for better conversion | Econsultancy

It’s a concept that has been instilled in us since the beginning of grade school: reading is a powerful tool for learning.   In the book Blink: The Power of Thinking without Thinking, Malcolm Gladwell imparts a series of case studies to explore the psychology of the human decision-making process, which is ever so applicable to the practice of engaging users on the web. My greatest takeaway: Human decision-making has little to do with the amount of knowledge or information available, but rather what we do with a shockingly small amount of data.  
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