Link: The Perfect Email Preheader/Johnson Box – Email Design Best Practice | Email Design Review

The Perfect Email Preheader/Johnson Box – Email Design Best Practice | Email Design Review

This blog post is about how you can improve your email marketing performance by including a quick summary right at the top of your mailing. See that there? It’s the first thing you read and it gives a quick summary of what this piece is about. Used correctly, the Johnson Box will raise more than a smutty chuckle from your creative department – it’ll raise open rates and click throughs on your mailing. The Johnson Box, by the way, is a relic of old school printed DM – you can do your homework on Wikipedia. Sometimes referred to as a Pre-Header and increasingly as a Super Subject Line, it’s recently seen a resurgence in email marketing circles.
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