Link: The importance of whitespace in web design | Feature | .net magazine

The importance of whitespace in web design | Feature | .net magazine

Whitespace is key to an elegant design that’s easy to navigate. Erik Boman explains how to sell it to clients, and how to make sure your padding and wide margins survive the development phase

Defending whitespace in web design concepts can be hard, but it’s worth the fight because it makes websites easier to understand, quicker to interpret and, as a result, more profitable. Even though the empty space is an established and researched asset that can help turn cluttered websites into sleek conversion engines, arguing in favour of what cannot be seen is a challenge.

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