Link: The cost of Netflix’s political win: $1 million in lobbying over two years and its own PAC – The Next Web

The cost of Netflix’s political win: $1 million in lobbying over two years and its own PAC – The Next Web

Netflix has a win under its belt heading into 2013: its users will soon be able to share their video viewing history through social channels. A small feature one might think, but the company has been fighting for the capability for most of the year.

At issue was the Video Privacy Protection Act (VPPA), which banned the sharing of a person’s video rental history without written consent. Once the President signs off on a new bill that has surged through the chambers of Congress, Netflix users will be able to digitally say yea, and thus share their viewing habits on Facebook as they might broadcast their current Spotify favorites.

For a more granular look at how Congress finally pulled the law together, Talking Points Memo has the piece of record.

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