Link: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | SEOmoz

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | SEOmoz

One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.
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