I stumbled across a very disturbing number in our analytics earlier this year. From April 12 to May 12, 2012, we had 340,591 failed login attempts. That’s the total number of times someone tried to get into MailChimp to get their work done and couldn’t remember their username and/or password, or simply mistyped. Think of how much wasted time and frustration that translates to. It’s impossible to calculate, but let’s just say it’s a lot. Of the people who struggled logging in, 68,145 had to resort to resetting their password, and 38,137 had to get a reminder about their username.