Link: So you want to be an search engine optimization strategist?

So you want to be an search engine optimization strategist?

I may be slightly biased in saying this, but being a search engine optimization consultant is totally awesome. And with more companies upping their SEO budgets, it’s more important than ever to at least familiarize yourself with the basics, no matter what role you play in an advertising agency.

So here are my top tips for dipping your toes into the world of a search engine optimization consultant.

How you start makes all the difference. It all starts with the initial keyword list. These are the words you want your clients’ (or your own) site to rank in. There’s no magic, foolproof system for creating a solid keyword list, but sites like Wordtracker and Google AdWords Keyword Tool can give you the metrics to help make informed choices.

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