Link: Set Up Your YouTube Channel for SEO Success – YouMoz | SEOmoz

Set Up Your YouTube Channel for SEO Success – YouMoz | SEOmoz

As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail!

OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.

YouTube is now the world’s second largest search engine and in 2011 there were 140 online video views for every person on the planet.

As well as raising awareness of your brand, video also serves to build trust and respect in your brand and can increase website conversion rates significantly.

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