Link: Retail Marketers Double Down on Email – eMarketer

Retail Marketers Double Down on Email – eMarketer

A recent study shows that retail marketers share similar goals for 2017—and they’re looking to meet these goals by stepping up marketing initiatives in a number of areas.

An October 2016 survey from Yes Lifecycle Marketing found that the top objectives for marketers worldwide this year are to increase sales, improve customer engagement and improve customer acquisition. In order to support these goals, respondents are most likely to prioritize channels such as email (68%) and social media (54%).

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