Link: Resources | Articles – Out of the box: Simple guidelines for better typography by Brian Sooy | FunctionFox Systems

Resources | Articles – Out of the box: Simple guidelines for better typography by Brian Sooy | FunctionFox Systems

When you peel the shrink-wrap from your favorite layout software, you’re trusting that it shipped with the proper settings for beautiful typography. Having worked with layout software since the days of Adobe PageMaker – through tests and trial and error – I’ve developed a simple set of standards and guidelines for better typography. Your layout software just needs a few tweaks for better spacing, and a careful eye for common typographic oversights.

As designers, we want the spacing between the letters and the words on the page to be perfect – for even color on the printed page, consistent letter spacing and uniform word spacing.

Open a book; pick up a magazine; read a brochure… Readability is not accidental. Someone has carefully spaced the typeface, deliberately managing the number of hyphens and the placement of other punctuation, and eliminating the double spaces between sentences from the client copy. How do you keep track of all that?

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