Link: Remember the Ringtone? How a User Experience Goes Extinct. | Jeff Segal | Pulse | LinkedIn

Remember the Ringtone? How a User Experience Goes Extinct. | Jeff Segal | Pulse | LinkedIn

My 15-year-old has never heard his phone ring.

It’s not that he never gets any calls—he’s just never activated his ringtone. Like a growing number of mobile users, he’s content to leave his phone permanently set to vibrate.

Who would have predicted that just a few years ago? The ringtone used to be a core component of the mobile user experience. You’d get a new phone, and immediately select a ringtone from dozens that came pre-installed. Or you’d download some more, and assign different tones to different people in your life.

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