Early this year I began working on a project to categorize and visually display all of the powerful options available within Google Analytics. After dreaming up several display methods, I decided on an idea that has worked well in the past for other areas: the Periodic Table of Google Analytics. The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on Jeffalytics.com (this page). An embeddable graphic that can be placed on other sites (embed code below) and last, a printable PDF version of the guide, also available below. This will be an ever changing and improving document, so if you find anything that is missing or you disagree with something, please contact me with updates!