Link: New top-level domains to trump .com in Google search results | Marketing magazine

New top-level domains to trump .com in Google search results | Marketing magazine

The introduction of new website suffixes (known as new top-level domains) such as .ibm, .afl, .law, and .shop is set to cause a shake-up in search engine land. Websites ending in .com, which currently dominate the internet real estate market, are about to get some new competition on the block and face possible relegation down the rankings.
Applications for new top-level domains (TLDs) are currently open and they’re expected to hit the web in early 2013. They will allow brands, entrepreneurs and governments to own a branded version of .com – moving from iinet.net.au to .iinet for example – dramatically changing the way internet users around the world navigate to find content online.
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