Obtaining a quarter interest in the venture, Mr. Taylor and an assistant set up an office walled off from the dealership’s noisy service bays and called it Executive Leasing. It had only seven cars, and Mr. Taylor would let the phone ring a few extra times so that potential customers would think business was brisk.
Link: Jack Taylor, Founder of Enterprise Rent-A-Car, Dies at 94 – The New York Times
Jack C. Taylor was a young salesman at a St. Louis Cadillac dealership in 1957 when he became intrigued by the relatively new practice of automobile leasing. “You’ve been looking for someone to start the leasing business,” he told his boss. “I’d like to do it.”