Audience development is a complicated issue, and it’s not limited to jazz. Every artist and arts organization is trying to answer the same question. We’ve identified a problem and we’re going to “build” something to solve it. Sounds so simple, doesn’t it?
Link: ‘It Can’t Be Done’: The Difficulty Of Growing A Jazz Audience : A Blog Supreme : NPR
Since my Huffington Post article on jazz education and audience development, many (including this very blog) have asked “Well, if education isn’t the answer, what’s the solution? How do we develop and maintain a strong jazz audience?”