Called “Orca,” the effort was supposed to give the Romney campaign its own analytics on what was happening at polling places and to help the campaign direct get-out-the-vote efforts in the key battleground states of Ohio, Florida, Pennsylvania, Iowa, and Colorado.
Instead, volunteers couldn’t get the system to work from the field in many states—in some cases because they had been given the wrong login information. The system crashed repeatedly. At one point, the network connection to the Romney campaign’s headquarters went down because Internet provider Comcast reportedly thought the traffic was caused by a denial of service attack.
As one Orca user described it to Ars, the entire episode was a “huge clusterfuck.” Here’s how it happened.