Link: Inbox Insight—Utilizing the Weekly Summary Report – Return Path

Inbox Insight—Utilizing the Weekly Summary Report – Return Path

In post one of a four part series dedicated to Inbox Insight, My colleague, Martin Tatom, discussed the best way to subject line test with Inbox Insight in the blog entitled, “Looking for Subject Lines that Stand Out? Use Inbox Insight.” In post two, Martin looked into determining the best day to send your campaigns in the blog titled “Weekdays, Weekends, Hump Day? What is The Best Day to Send?”  In post three, I took a deeper dive into the Subscribe Overlap feature of Inbox Insight. In this final post of the series, I will highlight what I believe to be one of the most useful features of Inbox Insight, the Weekly Summary Report.

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