Link: How 7 Businesses Improved Their Email Marketing Campaigns | The Daily Egg

How 7 Businesses Improved Their Email Marketing Campaigns | The Daily Egg

Although some marketers and analysts love to declare that “email marketing is dead” – nothing could be further from the truth. Yes, the old-style of top-down, one way email communication is dead, and has been for some time. If you’re still struggling with a low open rate, a dismal click-through rate (CTR) or wondering “where did I go wrong?” these seven businesses might provide some inspiration.
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