Time Warner CEO Jeff Bewkes said there is a shift in how the cable TV is sold. HBO, which is a part of the Time Warner family, is looking at moving away from satellite and cable companies to become a part of the direct-to consumer model. According to Bewkes this broadband-only option didn’t present itself until now, which is why the company never thought to consider it before. He said the option has grown significantly. While no official announcement was made, Bewkes was a bit optimistic about it, which could give cable operators some reason to worry and people who let go of pay-TV a reason to have faith.