Link: Google Makes Shopping Site Pay-to-Play – WSJ.com

Google Makes Shopping Site Pay-to-Play – WSJ.com

Google Inc., GOOG -0.40% in a move to squeeze more cash out of its lucrative Web-search engine, is converting its free product-search service into a paid one.

Google, in a move to squeeze more cash out of its lucrative Web-search engine, is converting its free product-search service into a paid one. Drew Dowell has details on The News Hub. Photo: Getty Images.

Online retailers will now have to bid to display their products on Google’s Shopping site. Currently, retailers include their products for free by providing Google with certain data about the products. Google then ranks those products, such as cameras, by popularity and price.

“Google Shopping will empower businesses of all sizes to compete effectively—and it will help shoppers turn their intentions into actions lightning fast,” wrote Sameer Samat, a Google vice president, in a statement.

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