Link: FCC Killing IP Data Supply to Marketers

FCC Killing IP Data Supply to Marketers

Marketers may soon lack critical data used to target consumers online.
Internet providers will soon have to ask permission to provide consumers’ data to marketers, per an FCC ruling on Thursday that takes effect in a few months. As frustratingly nebulous as that sounds, it’s literally based on when the FCC publishes its notice in the Federal Register, according to The Verge.
IPs will still be able to use anonymous data, reads the article in The Verge, and the ruling doesn’t impact other online properties, such as Google and Twitter, according to NPR.
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