Link: Facebook Takes Shot At LinkedIn With Job Title Targeting | BtoB – Advertising Age

Facebook Takes Shot At LinkedIn With Job Title Targeting | BtoB – Advertising Age

Facebook today said it plans to let advertisers target users based on their job titles, welcome news for b-to-b marketers looking to reach prospects on the platform. The company has previously allowed advertisers to target based on workplace and email addresses, but the new functionality will allow b-to-b marketers to go even further, narrowing campaigns to the specific titles they believe can influence the buying decision.
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