Link: Email Unsubscribes Rise On iOS Devices Since Latest Release 11/16/2016

Email Unsubscribes Rise On iOS Devices Since Latest Release 11/16/2016

iOS email unsubscribes have increased 75% since the release of Apple’s latest operating system, according to data released Monday from Yes Lifecycle Marketing.

Apple’s release of iOS 10 in September included an “easy unsubscribe” feature that is the likely culprit for the rise in unsubscribes, per the report. The update gave Apple users greater control of their email inbox.

The unsubscribe feature, highlighted by a banner at the top of the email message, reads: “this message is from a mailing list.” That same banner ad also pushes down the content into the email.

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