Link: Email Most Preferred Media To Reach Millennials 08/26/2016

Email Most Preferred Media To Reach Millennials 08/26/2016

Email is the key to marketing to Millennials, according to research released Wednesday from marketing company BrightWave.

Email was selected as the most preferred method of brand communication in a study of 1,500 Millennials by the email marketing agency, followed by in-person communication and social media.

Born between 1980 and 2000, Millennials are the first native email population so the popularity of the channel shouldn’t be altogether surprising, but this doesn’t mean that email marketers can simply batch-and-blast Millennial consumers and expect the campaign to be successful. 

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